Digital Transformation

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We aim to increase the value of our businesses and achieve sustainable management by proactively utilizing digital technology.

Promote Work Efficiency through Digitization

The Happinet Group promotes work efficiency at each business division by using a variety of digital tools, aiming to respond to drastic changes in the business environment and to the needs of customers and society.

Promoting Work Efficiency through Digitization in Each Division

In the Toy Business, we have developed a dedicated receiving and ordering system that can handle everything from ordering to shipping for a huge number of products. With the introduction of this new receiving and ordering system, we have been able to improve work efficiency. Going forward, we will continue to develop the system so that it can be better adapted within the Group.

In the Video-Game Business, we are using a business intelligence tool called DaTa Studio (DTS) to centralize performance data, such as reservations, sales, and shipments by product and company, which had previously been managed separately by each department. We are working to improve work efficiency so that anyone can check and utilize performance data in a timely manner.

In the Visual & Music Business, we are in preparations to introduce AI-based optical character recognition software (AIOCR*). With AI-OCR, it is possible to read order forms received by fax as data, thereby reducing the time it takes to visually check for errors. In the future, we are considering further automation of tasks by integrating this with robotic process automation (RPA). By introducing these tools, we aim to improve work efficiency thereby stabilizing the service we provide to our business partners.

Establish a System for Promoting DX in order to Realize Business and Management Strategies

Utilizing digital and information technologies, the Happinet Group has been building a flexible and effective system to promote digital transformation (DX) to help create new businesses and to further invigorate existing businesses.

Promoting Digital Marketing

The Happinet Group practices digital marketing that combines internal data with access analysis tools and social listening tools to visualize customer needs and understand our own issues. We are also building a system that utilizes AI for demand forecasting, enabling highly accurate decision-making that does not rely on tacit knowledge, such as a manager’s experience or intuition.

Create New Services by Leveraging Digital Technologies

The Happinet Group promotes the use of and research into digital technologies to ensure that we can keep pace with the ever-changing digital landscape and provide new services to our customers.

Cashless Capsule-toy Vending Machine R&D

One of the advantages of capsule-toy vending machines that don’t require electricity is that they can be installed in various locations without the need for a power source. However, with the recent increase in demand for cashless payments in Japan, we are continuing to do research on cashless capsule-toy vending machines.

Photo: A capsule toy vending machine compatible with cashless payments.