Mid-term Management Plan

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Long-term Vision

Vision ― Aim after 10 years ―

A creative company delivering exciting experiences
from Happinet to the world by unlocking entertainment potential

We unlock entertainment potential to bring a wide range of delights to people, creating dreams for a better future. In this way, we will deliver from Happinet to the world new entertainment styles—ways of enjoyment and lifestyles—that transcend the boundaries between different industries and distribution channels.

10th Mid-term Management Plan(FY2025–FY2027)

Themes ― Mid-term Vision ―

Ambitious Growth through Global Expansion and Value Chain Transformation

By leveraging our strength in intermediary distribution, which is our core business, and executing strategies for achieving Global Expansion (rolling out services and content from Happinet overseas) and Value Chain Transformation (further tackling the challenges of expanding upstream and downstream sectors), we will expand our business domains and strive for ambitious growth.


Values

Values ― Values required to realize Vision ―

― Three C energies : Creation, Challenge and Capability ―
Three energies to support the delivery of exciting experiences to the world
Creation　+ 　Challenge　+　Capability

We have designated these as the shared values for the realization of our medium- to long-term vision and defined them as follows:
Creation: Commitment to creating businesses, products, content, and services
Challenge: Commitment to making decisions and taking action from an independent perspective
Capability: Commitment to generating synergies through concerted teamwork across the Group
By practicing these three values, we will realize our vision as a creative company delivering exciting experiences from Happinet to the world.

10th Mid-Term Management Plan
Corporate Main Strategy

Corporate Main Strategy

Main Strategy 1

Acceleration of global expansion in all businesses

Promote the global import/export of goods and services based on entertainment in each business
Taking on the challenge of providing the value of exciting experiences from Happinet to the world

Main Strategy 2

Allocation of resources to value chain transformation to reorganize the business portfolio  

Allocate resources intensively to areas of focus (value chain upstream and downstream)
Increase the upstream/downstream ratio to ordinary profit and reorganize the business portfolio

Main Strategy 3

Evolution to a sustainable management system that contributes to increased corporate value  

Establish a management system that is conscious of sustainability, expand human capital measures, and promote DX strategy
Shift to medium- to long-term-oriented sustainable management